The Client & Challenge
Holland & Barrett, the UK’s leading health and wellness retailer, partnered with Morrisons to pilot new in-store concessions. Morrisons set strict standards for delivery and brought in ITAB, their long-standing shopfitting partner, to lead the programme. ITAB appointed Key to manage the building services elements.
The first three sites in Bradford, Cheadle Heath and Norwich were trial locations. Bradford was chosen as the showcase because of its proximity to Morrisons’ head office. Each project needed to be delivered within tight timescales and in live supermarket environments.
Holland & Barrett
Our Approach
Key worked in partnership with ITAB and Morrisons to ensure each concession operated as a fully independent store within the supermarket. The team installed metered electrical supplies, data cabling and fibre optic connections, enabling Holland & Barrett’s systems to run seamlessly.
Careful coordination was essential. By aligning works with Morrisons’ standards and ITAB’s programme, Key kept delivery efficient and consistent.
Holland & Barrett
Delivery in Detail
Independent metered electrical supplies installed for each concession
Data and fibre optic cabling delivered to support retail systems
Works completed in two weeks per site
Live environments managed with zero disruption to supermarket operations
Continued partnership with ITAB, built over four years of collaboration
Holland & Barrett
The Results
All three concessions were delivered on time and to specification. Morrisons provided positive feedback on the quality of delivery. With national media attention already secured in The Grocer, these projects create a strong foundation for a wider rollout of Holland & Barrett concessions across the Morrisons estate.
Holland & Barrett
Nationwide Capability
This project demonstrates Key’s ability to deliver rapid, compliant and coordinated rollouts for leading UK retailers.
